Shopstarts

As of today, Google has a dominant controlling share of the search market. Google is the most widely used search engine on the internet with a 54% market share. Yahoo! is Google’s closest rival at 23%, with less than half of Google’s share, and MSN even falls far short of Yahoo!, lagging far behind in 3rd place with a 13% market share.

If these figures aren’t impressive enough for Google, independent estimates say that more than 80% of search referrals come from Google - Google receives about a billion search requests per day – and with estimates that Google makes 12 cents for every search you perform, lucrative….

Before Google, search engines had ranked sites simply by the number of times the search term searched for appeared on the webpage, Google set out to make a more “aware” search engine.

The domain google.com was registered on September 14th 1997 and Google Corporation was formed a year later in September 1998.

Google started selling advertisements with its keyword searches in 2000, and so Google Adwords/Adsense was born. These advertisements used a system based on the principle that you only paid for your advertising if someone clicked on your ad link - hence the term Pay Per Click (PPC) was born.