Shopstarts

The selection of key words and phrases is essential to the success of any seo marketing plan - to ensure quality results and quality positions to maximise traffic to your site.

Here’s a guide to some of the most important points:

Don’t choose generic, competitive single words. On average, surfers use 2.2 words per search and quite often what at first glance seems to be a good single word to describe you can return totally irrelevant results.

Don’t let any seo company simply dictate or choose your keyphrases for you. The proper approach is too discuss them together and use all the tools readily available to work out what’s going to be the most efficent keyphrases for your business.

Be ready to put the time in. The more competitive your keywords are then the longer it’s going to take to get that coveted first page result.

A lot of businesses make the first mistake by trying to optimise for keyphrases that only insiders to their business know or understand. Do some research - ask your customers what they would type into the engines to find your products if they didn’t know your company name. Try not to use slang words that only make sense to “those in the know”

A lot of companies will use a keyphrase that is a bit different and will attract a lot of traffic. Is it worth the time and effort to do this unless these visitors are actually going to be interested in our products? Also bear in mind that if you try to mislead vistors to get them to your site then the search engines will most probably penalise you for this.

Don’t overdo it. The most common mistake is the temptation to stuff meta tags full of keyphrases. This only serves to dilute the quality and means you won’t achieve the results you’re after.